Disney has a mega hit with the award-winning animated film, “Frozen.” Since its release last November, “Frozen,” has made over a billion dollars at the worldwide box office, according to Box Office Mojo. A few weeks ago, the film won the Oscar for best animated feature and best original song for “Let It Go.” Now, the studio has hit the jackpot again — Disney’s “Frozen” Princess Elsa dress is a hot seller.
Elsa, also known as the Snow Queen of Arendelle, dazzles in a sparkly blue ensemble, as she sings the liberating, “Let It Go,” in the film. Elsa won the hearts of thousands of little of girls who want that blue dress. That has resulted in a buying frenzy, leaving stores across the U.S. sold out of the highly coveted costume for the kindergarten set.
The most sought-after is the Disney original little blue dress with the white cape. You can find it on eBay listed for over a thousand dollars. Desperate parents are scooping up knock-offs or sewing Elsa dresses for their little princesses.
“Every mom in the world is dying for this dress,” said Los Angeles marketing consultant with a “Frozen” obsessed 4-year-old, Aaryn Costello, in a Bloomberg article. “The lucky moms who have found this dress for their daughters brag about their success and unanimously proclaim how their kid can’t stop wearing it.”
In that same article, Burbank-based Disney spokeswoman Tasia Filippatos says: “We are thrilled that audiences formed instant connections to the characters and we are working hard to get additional products into stores as soon as possible.”
The online Disney Store is waiting for a new shipment of the popular Elsa dresses. A customer service representative told me today, a new order is expected by “the end of the month or the first of next month.”
