Movies aimed at the younger generation will soon carry anti-smoking public service announcements when they are released on DVD. The Los Angeles-based Entertainment Industry Foundation announced a new initiative to include the special PSAs on movies that have scenes of tobacco use and are rated G, PG, and PG-13.
The PSAs will appear in the opening minutes of all new youth-friendly films released by Paramount, Sony Pictures, Twentieth Century Fox, Universal, the Walt Disney Company, and Warner Bros.
At the end of each thirty second anti-smoking PSA there will be details about the Tobacco Free website; which contains information on the dangers of smoking, how to quite, and how to help others kick the habit.
Fronnie Lewis
Fronnie Lewis is the editor of mediacitygroove.com. She has an extensive background in newsgathering and writing, including more than two decades as a newswriter at KNBC-TV Los Angeles. She graduated from Stanford University, where she studied journalism and broadcast news.
