Photo of actress Sarah Jessica Parker courtesy Hallmark
Actress Sarah Jessica Parker is known for her sense of fashion and unique style. Parker is now using those assets in a deal with Hallmark — but it’s not a TV project. This month, the greeting card giant introduced the Sarah Jessica Parker collection — an assortment of greeting cards, stationery, gift bags, and gift wrap.
“I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter.” Parker explained in a news release.
Jack Moore, president, Hallmark Gold Crown, said in the release. “Through this partnership, we were able to combine Hallmark’s expertise in meaningful connections with Sarah Jessica Parker’s unique, bold and modern aesthetic to create a truly gorgeous, timeless collection for today’s woman, and we are excited to offer it exclusively at Hallmark Gold Crown® stores.”
The SJP Collection includes more than 70 cards for birthday, friendship, love, thank you, congratulations, wedding, new babies, and special occasions like Valentine’s Day. The price range of the cards is modest: $3.99-$6.99.
The SJP Collection has been on the shelves of Ruggle’s Hallmark Shop in Burbank for about two weeks. Ruggle’s is located in the Media City Town Center at 201 East Magnolia Boulevard.
