Stephen Curry prnewswire 3-26-25
NBA Warriors’ point guard Stephen Curry is the pitchman for a new sports drink. Curry launched PLEZi Hydration today, with a company co-founded by former First Lady Michelle Obama, who is known for her love of healthy foods.
Michelle Obama Twitter/X 3-13-25
PLEZi Nutrition calls itself a Public Benefit Company. Obama says they’re thrilled to team up with Curry and a group of expert dietitians to create PLEZi Hydration, which they call a game changer. ” PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium (than most sports drinks). We’re excited to provide a delicious, healthier option for everyone who’s trying to get active and stay hydrated.” Obama said in a prnewswire press release.
PLEZI Hydration on store shelves and online
“We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.” Curry explained in the release. The drink comes in 16.9-oz bottles in three flavors — lemon lime, tropical punch, and orange mango. The sports drink is priced at around $2.29 a bottle. In California, PLEZi Hydration is available at Walmart, Albertsons, Safeway, Vons, and Pavilions locations, or nationwide on Amazon.
Additionally, the company is expanding on its earlier launch of PLEZi FiZZ. That’s a carbonated drink made with real fruit juice and no added sugar. It’s reportedly a good source of fiber.
Last July, Curry and his wife, Ayesha, an entrepreneur and culinary innovator, joined PLEZi as investors and brand partners. The move allowed the Currys to expand on their passion for health, wellness, and improving the lives of children.
Also, they’re the cofounders of Eat. Learn. Play. That nonprofit is dedicated to ensuring children have access to the nutritious meals so they can thrive, the support needed to become strong readers, and opportunities to be active. By the way, the Currys have four children of their own.
