FLLewis/A Writer’s Groove
Celia Wolin is a total perfectionist when it comes to her trademark manicures, pedicures, and therapeutic foot massages called reflexology. Wolin’s clients( I’m one of them) rave about her skill, care, creative flair, and attention to high sterilization standards. Candy and flowers are dandy for Valentine’s Day, but many folks in the San Fernando Valley are giving Wolin’s gift certificates for treatments at the Toscana Hair & Nail Studio in Burbank. Wolin shares the cozy chic Italian-influenced salon with owner and hairstylist extraordinaire, Ana Balzer.
On most days there’s a steady stream of customers dropping into Toscana. Around the holidays the number of folks coming in to buy gift certificates or to redeem them goes up. The clientele includes men as well as women.
In the salon now are fancy fliers advertising Celia’s Valentine’s Day specials: Love Affair in Italy Manicure $29, Chocolates & Roses Pedicure $39, and Gentlemen’s or Ladies’ Reflexology Session $35. Through the years, Celia has noticed that men usually buy the pedicure gift certificates for their lady loves; and women seem to prefer to gift their male valentines with reflexology treatments.
In these troubled times with the economy in a tailspin, Celia has discovered customers really want to de-stress and relax. Futhermore, she says they’re being very careful with how they spend their money this Valentine’s Day :”People want a good value… (also, to be) able to show someone they love they care.” Celia’s gift certificates include a $5 bonus coupon, which can be used on a future nail or reflexology treatment.
Toscana Hair & Nail Studio is located at 2005 West Burbank Boulevard, Burbank, CA 91506 (818) 917-1561.