Image courtesy PRNewsFoto/PepsiCo
The Doritos Crash the Super Bowl contest is open and looking for submissions. The snack company wants fans to get creative and show their love for Doritos tortilla chips in homemade :30 commercials. The top two finalists will see their ads run during next year’s Super Bowl. That football spectacular reportedly attracts an audience of 100 million in the U.S. and millions more around the world. The Doritos ad that collects the most votes from consumers — wins a $1 million and a one year dream job for the creator to work at Universal Pictures. Doritos has been running this fan contest since 2007.
Last year’s winning team included Daved Wilkins of Burbank. Wilkins, an actor, told the Burbank Leader their “Time Machine” ad only cost $300 to produce and the money “went mostly for food.” As part of the dream job at Universal Pictures, the 2015 winner will get the chance to work on Hollywood projects and collaborate with stars like, Elizabeth Banks, who is making her directorial debut on “Pitch Perfect 2.” Banks has appeared in films like “The 40-Year-Old Virgin” (2005) , “Seabiscuit” (2003) and “Pitch Perfect” (2012).
” The Doritos Crash the Super Bowl contest is such an exciting program because it gives aspiring filmmakers around the world an opportunity to break into the entertainment industry,” Banks said in a PR Newswire release. “Making my directorial debut with ‘Pitch Perfect 2’ is a dream-come-true for me, and Universal is the studio giving me that shot. I love that Universal and Doritos are also taking a chance on a talented fan, opening doors that could catapult this year’s Crash winner to the big time and change his or her life.”
Banks will be among the judges selecting the 10 finalists who get the opportunity to attend Super Bowl XLIX in Arizona on February 1, 2015, and watch the game in a private suite. The eight finalists who do not see their ads run during the Super Bowl each receives $25,000. The deadline for submissions to the Crash the Super Bowl is November 9, 2014. Contest details here.
